In this episode Dean Stott, a former British Special Forces soldier, world record-setting cyclist, and mindset coach discusses his journey from the military to private security and achieving a world record in cycling. Dean shares his views on the importance of adaptability, the danger of stagnation, and the necessity of pushing out of one’s comfort zone. Key highlights include his charitable efforts with the mental health campaign Heads Together and his insights into coping with post-achievement voids. The conversation also delves into the Blue Rose Foundation’s work against human trafficking and Dean’s involvement in the Netflix series, ‘Toughest Forces on Earth.’
Episode Highlights:
06:30 The Importance of Resilience
10:13 Dean Stott’s Incredible Bike Ride
16:04 Raising Awareness and Funds for Mental Health
32:45 Understanding the Void in Success
33:59 Balancing Success and Family
36:52 Facing Hardships and Moving Forward
42:14 The Journey to TV and Toughest Forces
51:18 The Blue Rose Foundation
In everything he does, Dean Stott draws on a colorful and dramatic personal journey. A former soldier in the Special Boat Service (SBS), his military career was ended by a parachuting accident in 2011. He quickly transitioned to the private security sector, where he carved out a reputation for being willing to take on any job, no matter how dangerous. He has since become a record-breaking explorer and adventurer, while establishing a successful career as a motivational speaker.
Learn more about Dean here: deanstott.com
Episode Transcript:
00:45
Acta Non Verba is a Latin phrase that means actions, not words. If you want to know what somebody truly believes, don’t listen to their words instead, observe their actions. I’m Marcus Aurelius Anderson, and my guest today truly embodies that phrase. Dean Stott is a former British special forces soldier, two time world record setting cyclist, adventurer, philanthropist, author, global speaker, and now mindset and leadership coach.
01:12
He firmly believes with the right mindset and plan, nothing that you truly desire is out of reach. For him, impossible simply means that it hasn’t been done yet. His incredible book, Relentless, I highly recommend in addition to Bear Grylls and Jocko Willink recommending the book. You can get this book and look at everything else that he’s doing to hire him to speak, hire him for coaching, see the latest edition of his toughest forces on earth from Netflix at DeanStott.com.
01:40
Dean, thank you so much for taking the time. I know you’re very busy and I appreciate you. Thank you for having me Marcus, appreciate it. It’s been incredible. Now your wife was gracious enough to connect us. We discussed this understanding of how important it is to be able to take what we’ve experienced and give it to others. And I love that you were saying that Relentless is like an incredible book, but it was five years ago. So since the time of that book, there’s been a lot that’s happened and you always had this idea of.
02:07
being present and then continuing to move forward with that. Why is it sad, well not sad, why is it dangerous for people to kind of get stuck in what they did in the yesteryears and that’s where they peak and then they don’t allow themselves to continue to grow and evolve? Well, obviously, for them, it was an important part of their life. For them, they’re obviously proud of that achievement at the time. A perfect example of that is probably the Special Forces community. That’s a big thing, getting into the Special Forces community.
02:37
but you can also be then stuck in a rut there. It’s a big high in your life. And I always find that sometimes people don’t want, because they’ve been successful and they’re probably past, past, past. They wanna take the risk and all of a sudden fail because it’s sort of breaking up. But you can’t be experienced about experiences.
03:01
just take what you’ve got from that time in the special forces and just transfer that into your next evolution life. So I think there’s an element of fear that they’re going to fail. Social media doesn’t help matters when you see other special forces guys doing really well and like, well, I’m not, you know, what if I failed? I mean, you know, what if I can’t achieve what that person’s achieved? But also, you know, you’re not bettering yourself. You’re not pushing yourself. I always say get out your comfort zone.
03:30
No, don’t get me wrong, I’m never taking anything away from their achievements when they’re in, but that the past is in the past, as my son says, that’s why he doesn’t want to study history at school. But the, you know, I always think there’s evolutions in life, you know, that was an evolution in your life. And it was a great evolution. You know, what take away the good parts and that the experiences from that and now do it into something else to better yourself. But some people can be really caught in that rut and in that past and they struggle.
04:00
to move forward at. So that’s something that I’ve made sure that I don’t do. You know, I always have this analogy, your body’s like a river, it needs to keep flowing. It needs to keep moving forward. As soon as it stops and becomes stagnant, you know, you have illness and stagnancy, you know. So for me, just keep pushing forward. But there’s one thing I’ve not managed to do is control the flow of that river. It doesn’t always have to be a grade six waterfall.
04:26
But I do, I just think some people, they just stay in the past and it affects them mentally. Yeah, it does. And then like you said, it almost, once they’ve hit this level of success, they almost lose that humility that got them there in the first place. So we have to be teachable, we have to be coachable. Even you, for those that can see the screen, there’s a guitar there. And I was asking, I was like, tell me about the guitar. And you said, I’m three weeks into this, man. Like you’re learning this additional element, this additional thing. And then
04:56
from learning those chords and thinking in that way is going to overlap in these other areas and give you this additional dimension to everything else you do? Yeah, it does. I think, you know, for me, there’s two regrets I have growing up, and one was not to learn another language. It would have helped me very much in my line of work. And the other was to learn an instrument. And so the age of 47, you know, it’s never too late to start something new. And so that’s what I’ve done, you know.
05:22
Don’t get me wrong, it’s taken me out of my comfort zone every Monday afternoon with Todd, my guitar teacher. So, but yeah, no, I’m enjoying it. But yeah, it’s interesting. I think what you were saying then is that I always remember some guys actually, just something that just came back to me as we were chatting. I always remember some guys, I was in the tier two special forces, and then I went to tier one special forces.
05:49
and they didn’t come, they didn’t follow that route. And I knew they were more than capable of doing it. And I think a lot of the reason is, is they were very successful and within their unit had a great reputation and a name and didn’t want to potentially compromise that for failure. So I do think, and I don’t like, and that’s where I’m going with this. I know where I’m going with this now. It’s failure. I don’t like the word failure. I always like to call it an experience. So for me,
06:19
Yes, there’ll be times that you will fail or have an experience, but as long as you don’t repeat that later on and have the same failure, then you’ve learned from that experience. And so I think a lot of people are scared of that. They’re scared of the word failure or how it can be perceived, because they are on this high pedestal when they’re in the special forces, but that pedestal can soon collapse. We call it a sugar pedestal, just add water and…
06:44
it will collapse. I think when people finish their time in the military, they feel like they’re on that pedestal and they want to stay on that pedestal. They don’t want to take the leap. But for me, I always say take the leap, the universal net will catch you. You have to step into that with that understanding because if you don’t, if you do it half-heartedly or half-assed, that’s when you end up getting hurt or somebody else hurt in the process.
07:10
Exactly. And you’ve done it before you step through doors that you didn’t want to go through. And was scary. And you’ve come out the other end, you know, you know, I always say, you know, what’s the worst you can do to make you pregnant. So that’s a gentleman anyway, within this. I mean, yeah, yeah. And I love also, like you said, with the guitar, like, even if that C chord is not perfect, it’s one iteration, it’s one step closer to it being perfect. And as you say, with social media today, everybody feels like they’re sort of
07:40
there’s an audience watching them, but it always brings me back to Churchill where he says, when I was in my twenties, I worried about what people thought when I was in my forties, I stopped worrying about what people thought. And when I was in my sixties, I realized that people weren’t watching me and didn’t care what I was doing anyway. So even if there is the social media on you, if you’re more worried about how you perform as opposed to actually doing what you’re supposed to be doing in the face of adversity, you’ve already lost because you’re not focusing on the task.
08:07
Yeah, you’re not being present. You’re worried about social media not being present in the present day. You know, for me, social media, I am on social media. It’s very it was very new to me at the time. I only came on to start social media when I did the did the bike ride. But, you know, I know I’m very lucky to be sponsored by brands and paid to things. So I need to have a platform. But, you know, even even myself, even when I write something, I’m like, oh.
08:33
How can that be interpreted? Could it be interpreted the wrong way and sort of delete, delete, delete? And so, but it is, it’s a difficult one. You know, I would not want to be a child growing up in today’s society. You know, I hear about these, you know, these young boys who want to drink loads of protein shakes because they want to look like, you know, such and such from the special forces. And I’m like…
08:57
I’d love to, you know, I’ll show them a picture of me when I joined the military at five foot seven and weighed about 130 pounds soaking wet through, you know, you don’t automatically grow in it and that comes over time, but everyone wants that immediate fix, that quick response. They want to look like that person, not knowing. I get it a lot, a lot of times, especially in the fitness arena, you know, you know, how is it your, you know, you can still do 20 pull-ups. You’re 47 years old. I said, look, the work.
09:25
I don’t put in any work in it anymore. The work was done years ago. You wouldn’t have seen that. That was when I was a young 18 year old through probably 18 to 24. That’s where that work was put in. But everyone wants that immediate fix, that immediate results. And the people that you’re sponsored by, like First Form, for example, the Arte Cineca, Andy Fercell is the co-founder of that. Of course he is, yeah. And Andy’s an incredible person. He’s very much who you see.
09:54
Loophold, 511, all these incredible people that you’re a staccato. These are… Yeah. Yeah, Harley, like all these huge brands, they’re only going to do that when they know that you’re actually who you say you are. And I know that you put yourself through all kinds of stuff between the, obviously the bike ride and everything with the record breaking stuff there. I want people to read your book, but can you give us just a little bit of a titillation about what was the impetus of that to get started? Because again, you’d already done so much in your life at that point.
10:24
What’s that in the book? Well, the, the actual racing with the bike racing component. Oh, the bike. Yeah. So, so really that, that sort of came around by accident. You know, I was working in the private security sector after my time in the special forces and I just come back off a, a mission I, I July 2014, I got a phone call from the Canadian embassy asking if I can help them, you know, I specialize in crisis management, evacuation plans.
10:52
And two years prior to that, during the September 11th, 2012, you remember your American ambassador got killed in Benghazi. Yeah, it was a movie called 13 Hours. I was there. I was there that evening and I evacuated a German oil company from Benghazi back to Tripoli through safe houses and the evacuation plan I had in place. And so fast forward two years later, I get a phone call from the Canadian embassy saying,
11:20
everyone’s left. It was the Tripoli War, which is now a civil war between the militias and the government. And they were like, everyone’s gone, but apparently you’re the guy we need to speak to. So I was in Brazil at the time, covering the soccer World Cup with Visa, who was our client. And I flew back in and I helped coordinate and plan and single-handedly as the evacuated the Canadian Embassy, Libya, 18 military and four diplomats. So
11:47
When I came home from that trip, as you’ve had Alana, Alana and I both business partners, we do everything together. She very much focuses on the contractual side of stuff and I’m more forward facing with the clients and you know, we come home from that trip and Alana had highlighted that I’d only been home 21 days in a 365 day year, and chapter 16 in the book is called Dead or Divorced. It’s a conversation Alana and I were having at this point. It’s like, if you continue.
12:18
at this tempo, you will either be dead or you will be divorced. Um, but for me, I, I totally disconnected from society. I was taking risks that I shouldn’t have been taken. And this was five years after being injured out in the special forces. And so the pin really dropped. I was trying to match that adrenaline rush. I had when I was in the special forces without actually coming to terms of the fact that I’d left and I now had a young family and everyone else.
12:43
And as you know, you’ve had Alana, I’m very entrepreneurial, very successful in the business world. I actually didn’t need to be going on the ground. And what it was, was actually just miscommunication between myself and Alana. And we hadn’t really spoken about it. I thought she wanted me to be deployed so we can get loads of money in and help build up the business and the profile. And she thought I wanted to be away and that wasn’t actually the case. And so we sat down two bottles of red wine and a bottle of port later, and then realized actually, you know,
13:13
Let’s take a sabbatical from that. They spend more time at home. And so Alana was probably developing at a time that five year period from getting injured out, I’d sort of neglected my own physical and mental well being my injured leg now was two kilos or about five pounds lighter than my 4.4 pounds lighter than my good leg because of the muscle weight stitch. And so I just bought a road bike off Amazon, just cycle to and from the office. And it was only about eight miles, eight, eight, nine miles from the office. Um, but.
13:43
Just being physically active again, that cardiovascular, getting the lungs going, getting the legs moving. You know, I was told I could never run again after my parachute accident. And so at least cycling wasn’t hurting my knee. But you can imagine, you know, some of my backstory as well, some of the other achievements I did in the secure industry and in the special forces. I’m now sat in these architects’ meetings with Alana. And we now had our second child, Tommy, our son, and I’m sat there in the corner bottle feeding him.
14:12
And I’m like, right, this isn’t for me. About a month before my 40th birthday, and I’m like, right, is this now my life? I’m gonna be sad in these meetings. And Alana looked over and she could see that sort of absent glaze in her. And she’s like, right, you need to do something to keep yourself physically and mentally engaged. And that doesn’t mean smuggling people across borders like I had been.
14:38
And so I said, well, I’ve always fancied doing a world record. You know, as a young child, I was always inspired by the Guinness Book of Records. I used to get it every year and I’m fascinated about these, you know, these endurance achievements, people eating 24 Ferreira Rochers in about a minute, you know, all these things. It just fascinated me. And I said, well, I fancy doing a world record. You know, again, it’s about legacy. You know, what, you know, if I was to die tomorrow, what people are going to remember me by? And so, um,
15:05
Alana’s like, what in? And I said, well, cycling is good because it’s not hurting my knee. I mean, Alana then found, we lived in Scotland. So I was thinking maybe east of West coast of Scotland, north, south at a push. Alana then found the world’s longest road, which was in southern Argentina to Norman, Alaska. So when I guest speak and I show them the map, I saw a joke that she clearly wanted me out of the house at this point. And so yeah, that was it. I haven’t only cycled 20 miles. It sounds quite arrogant.
15:35
I applied for the world record to Guinness. For me, I knew mentally I had the right mindset. Endurance-wise, I’d been pushed to my limits in the special forces. I was just now doing it in a sport or discipline I’d never done before. And if the knee wasn’t gonna be a hindrance, then this was achievable. And so yeah, Guinness came back six weeks later and said, you’ve been successful on your application. So that was the birth of the Pan American Highway Challenge.
16:03
and it was quite the challenge and you raised a tremendous amount of awareness and money along the way. Yeah, so Alana and I as well, during that five year period from my time in the military to this point in our life, we’d done a lot in the nonprofit space. Alana, a huge advocate when it comes to human trafficking and always wanted to give back. I’d done a lot in the veteran space, especially with the Special Boat Service Association. I was an ambassador for the Royal British Legion.
16:32
as well. So I was always wanting to give back. But yeah, we thought, well, how are we going to maximize impact on this challenge? You know, what can we do? So as you all know, on the back of the book, I’m very good friends with Prince Harry. Him and I were on a JTAC course back in 2007, you know, to 17 years later, still very much good friends. And so I rang him up. I said, look, I’m just about to cycle the world’s longest road. You know, what should we do it for?
17:01
And him and I worked a lot in the Finland, Froppet space with Alana behind the scenes up until now. He used to be a guest on some of our events with the veterans. I had an intelligence fusion cell based in Mozambique in Tanzania to identify the smuggling routes for the ivory going from the African continent to Asia. So with his work he does around conservation and wildlife, I always share that information with him. But he said, look, well, me and my brother and Kate,
17:30
You know, we’re just about, this is prior pre-Megan, we’re just about to launch a campaign around mental health. And so I’d seen firsthand mental health within the military, you know, how it affects my friends, but I wasn’t aware how big it was throughout the whole of society, how it affects everyone, you know, from young mothers, you know, post-natal depression, young children, teenagers, adults all the way through to veterans. And so what Heads Together was, was a mental health campaign,
18:00
nonprofits underneath it, which covered all those areas. And so that was the campaign message. And I set a target of a million pounds and the world record was 117 days. And then I trained for a year. A year later set off. I smashed the world record by 17 days, did it in 99 days and became the first man in history to do under 100 days. But more impressively, Alana raised, you know,
18:32
With the dollar to pound exchange rate, it was quite good. It was about $1.4 million we raised, but now it’s probably about $900,000. But that was more impressive than the buy ride itself. Alana was running that whole nonprofit campaign thing. Because if it was left to me, we’d still be on about $50. $50 and I might have put in 25 myself. So yeah.
18:59
Yeah, that’s it was impressive. And, and, you know, but up until then we did it to keep me busy, you know, to keep me saying we didn’t see guest speaking opportunities, TV opportunities, websites, books, you know, that, that, you know, that sort of came afterwards just purely because of the success and how much we’d achieved on this, on this campaign. And that’s what I love about what you’re doing. There’s so much knowledge and wisdom.
19:28
in your in relentless, but also what you’re doing now, the example by which you’re leading your life. I think that means a tremendous amount. You and I are in the speaking environments and we see that everybody wants to be a speaker and everybody wants to come up there and have the stage. But you have to say, you have to ask yourself why the hell should they listen to anything that I’m saying if I’m just going to regurgitate what other people have said, so you being able to speak from experience, you being able to talk about mindset because you’ve been through hardship, not just about.
19:58
hypotheses or you have a PhD or a master’s degree because I’ve been around those people as well and many times the person they really want to talk to is a person like yourself who’s actually been through hardship. They can actually speak from firsthand experience. I was on a panel and there were a bunch of doctors and masters on degree people on there and there was a person in the audience that asked me, they said, isn’t it possible for us to achieve greatness without going through adversity? And I waited for a second. I said, no.
20:27
I said hypothetically on paper, yes, I said that the human condition keeps us comfortable. We have to have one thing to push us. And I looked, I was like, am I wrong? And they were, they kind of hesitated for a second. They were like, well, I mean, you’re absolutely correct. I mean, even people that are self starters, if they had that additional thing, just like with you, you were a self starter, you were very motivated. But yet when you had that big mission, when you had that longest like path you could possibly go to raise this money.
20:55
There was absolutely adversity that you were facing on that path, I can imagine. So that’s what gets us to that next level. Yeah, it does. Yeah. It’s interesting that, like you said, you know, cause on the speaking scene, there is a lot of regurgitation and plagiarizing of like, this is what a leader looks like, this is resilience and, and which is great. And the other, they’re the head in them in the subheadings and the bullet points. And whereas for me, it’s like, you can’t be experienced without experiences. You, anyone could take that presentation and repeat it.
21:24
But what I like to know is where has that been applied in your life? Where did you actually have to use that? And so, and I think that’s what’s more relatable with some of the people. And it goes back to that question, can you achieve greatness without a person? No, you can’t. You definitely can’t. So, you know, it has to be through experiences. And yeah, it’s interesting. I know this speaking industry, everyone’s fascinated. I call it the battlefield to the boardroom. You know, everyone’s fascinated with it.
21:55
backgrounds and things like that. And for me is like, you know, how can you make decisions in high octane environments under pressure? You know, for me, I look at some of these people in the corporate, I think that’s more intimidating. You know, for me, that was my comfort. So for them, that’s probably their discomfort. So it’s very relatable to where you are in your line of work.
22:20
And so I think everyone can achieve greatness in whatever they do. You don’t have to be special boards. You don’t have to break world records. You know, there’s so many things that you can do yourself. Yeah. And that’s what I want to speak to as well. Sometimes when we go through some sort of adversity, we don’t see the gift in it or the opportunity or the lesson until after the fact. And I know you have a lot of experience. Can you tell us about an adversity that you faced in your life?
22:49
At the time you were like, man, how the hell do I get through this thing? Can I get to this thing? But then once you did, you look back on you said, man, if it wasn’t for that, I wouldn’t be the man that I’m interviewing right now. Yeah, interesting. I I did a presentation for Limston Commando Royal Marines Commando, Limston back in UK, it’s where all the Royal Marines and all the commandos go and earn their green beret.
23:14
I did the presentation to some of the young lads, I did the presentation to the officers and the sergeant majors. I remember afterwards the commanding officer and some of the training team asked if we have a sit down and talk and I said yes. The current issue they have at the moment is they’re getting young guys coming through but they don’t have the resilience as much as we had.
23:41
you know, from the previous generations. And they said, how do we train resilience? And I said, you don’t, resilience is already ingrained in them before they walk into the camp gates, you know? So for me, you know, going back to your question, my parents split up as a young age, my dad was in the military, and I ended up in a homeless home in Moss Side in Manchester. Moss Side, for the listeners, was the most dangerous place in the UK in the mid-80s. I mean, my sisters were the only Caucasian kids
24:12
And so straight away, at the age of eight, I was scrapping, I was fighting, you know, just to survive. But at the time it was like, there’s no respite. You know, only respite I got was when my father used to come up every second weekend and take us down to where he lived. So he traveled 240 miles, one way to get us, take us back. And it was the only time I could really be a child because then when I went back, you know, I was always on my back foot. But what I gained…
24:40
as that young boy, eight years old, that resilience, that grit, that fight, that fire, you know, has helped me so much later on in life. At the time, I thought it was hell. But then when I went through hell later on in life, I was at, this isn’t as bad as I’ve been through before. And so it goes back to that experience. You can’t be experienced without experiences. And so, you know, I know these, again, I reference special forces, they’re like,
25:06
know, some of these kids now, they don’t have the resilience, but it’s just because they’re they’re upbringing. It’s nothing to do with them. Their upbringing is very different from when we had upbringing. We were, you know, we went we didn’t have it wasn’t the world of digital we had we didn’t have computers and things that there was nothing to do you literally will have you had to go play outside until it got dark. And you weren’t even allowed any you know, it had to be literally, you know, a grade four hurricane into the house. And so you’re already building up resilience.
25:36
then as a young child without knowing it. And so I think that, and again, it’s not the kids today’s fault, it’s just the way society is. They have those comforts, they have those, it sort of takes away that resilience. So for me, that’s why with our children, anytime we can, we get them out into the wilderness, we get them doing stuff that they’re away from the computers as well, and at least try and build them up some sort of resilience. But they are experts in other areas that we weren’t experts in.
26:05
You know what I mean? So it’s not the fact that they, they’re, yes, they might be not as much resilience, but the intelligence wise, they’re probably like tenfold. So many information, some of the stuff my son comes up with. How does he even know that? He’s eight. So it’s just getting that balance right. And I’m 52. I grew up much the same way you did. We would go out and didn’t matter what it was like outside, cold, hot, whatever. You come back when the lights come on or when we yell dinner. And unless you have a bone sticking through your skin, you’re not coming back. And so that was
26:35
And that builds that ability to be resilient. I also love what you pointed out, which especially in the space of like coaching and all these other things people will talk about, a morning routine, all these things, and routines are important. I’m not saying that they’re not, but to sit there and try to fetishize this routine, hoping that that will be the thing that will build resilience in you, you’re sort of a fool’s errand. You’re just kind of chasing something that you have to work on slowly every single day by facing these hardships.
27:03
by doing something that’s genuinely difficult for you, whether it be speaking in public or again, getting up and going for a run. These are the things that those little microadversities that help us slowly inch along in those areas. And if you didn’t have that gift of something difficult when you were younger, you can begin to get there, but hoping that all of a sudden, listening to somebody speak once or hear what they had to say and say, oh, this is the piece of advice that they gave me, understand that there’s much more depth and breadth to that.
27:32
to get them to the place that you see today. Yeah, exactly. And I think that routine thing is quite interesting because routine’s great because it brings sort of like discipline, but I like to try and have a routine, but it never works because life throws all these other things at you. So it’s just working. What I’ve learned from my time, and it was quite interesting actually with the bike ride. The bike ride was a huge success, but there were so many kerbals along the way.
28:02
You know, it wasn’t, you know, I had a plan, but the plan kept changing. And so where that was successful, where I’ve been successful in life is being flexible, being reactive to situation changes. So it’s good to have, you know, a routine. You know, I do like it if I actually manage to get a full day and I’ve gone through the plan, but don’t worry if it doesn’t, you know, just react to those changes and just stay positive. You know, and then we used to do it in the special forces, sometimes we get dropped in and there is no plan.
28:31
Well, you have an objective, but you don’t know if there’s infrastructure in place, communications, you just make it happen. So for me, it’s always about a start point objective. It’s never a linear line. It just bounces your way through. I think that that’s the key. I think that what you’re pointing out there and again, I think that’s an advantage, right? If we can make peace with chaos or even in war, know that I’m comfortable making chaos so I can make the enemy go on the back foot just for a second.
29:00
That can be my advantage and I can move forward violently towards this execution, towards what we need to do. I think also, like you said, um, I see it in business, people spend a lot of time, money, trying to come up with this perfect plan. And to me that is procrastination because they’re trying to continue to focus on the plan, but the mission is the goal, not the plan. So going through and going towards that thing is everything. And, and you mentioned in the book about routine, about
29:30
When you were finally done after that 99th day and you had finally got to eat and you had family and everyone around you, how the, in your mind, there still was that part of you that was conditioned. Hey, I got to get back on the bike tomorrow. It’s like, Oh wait, no, I don’t. Because of how ingrained that routine was. I think that that’s a gift from special forces learning that you have to adapt. And you, okay, this, this way is blocked. Okay. We circumvent it. We move around, we figure it out.
29:57
Yeah, it was a strange time in my life. Yeah. Like you said, it’s first time the family had been there and I was just like, I need to get back on the bike. I need to, you know, looking at the watch. It just felt strange to be static. If that made sense. You know, I’d been literally moving for 18 months when you include the training as well, towards studying, it’s all over. Um, so yeah, but, um, and, and it been interesting enough, I was already thinking about what next.
30:26
which is nice, but it’s also been a negative in our lives, mine and Alana’s, is we’ve never embraced the successes. We’ve never celebrated the successes. It’s all about what next, what next? And that’s something we’re learning from now, is just like, you know, slow it down a little bit. You know, when I talk about the flow of the war, it doesn’t always have to be a grade six war waterfall. You know, and I’ve got this wrong as well. And so that’s what I always like to share with people as well.
30:56
something to look for. People like to have something to look forward to or to be aiming for, but it doesn’t have to be straight away. If you’ve achieved something, such great achievements like that, at least celebrate it for 24 hours before you start putting pen to paper for the next one. I think also that gives you tremendous insight when you’re helping leaders, when you’re helping executives, when you’re helping coach people because again, like you said, you have this person that’s worked five, maybe 10 years towards something.
31:22
they’re working their ass off for it and they’re driving their team and everybody’s excited and they achieve it and then they go, okay, now what? Or it feels empty because they’re not present. They’re not allowing themselves that chance to really experience it. Yeah, it feels empty. But also, interestingly enough, when we were doing the bike ride, I got introduced to the Royal Foundation and we talked about this campaign and they were like, you know, how much you look at a race, I said a million pounds. Second question was, you know, what is the message you’re trying to promote with this
31:52
And I said, well, physical activity helps your mental state. And they said, oh, no, can’t use that. This was back in 2016. I said, well, why not? And they said, cause it’s not being scientifically proven. I said, well, that’s fine. But I don’t need a scientist to tell me that I feel good when I’m training. Anyway, fast forward post bike ride. I’m doing a presentation at Scottish rugby and Scottish football at Hamden park, and this scientist comes down once I’ve used it and it just puts speed boulders down and said, it’s been scientifically proven. I said, they’re great.
32:22
But what I was going with that is I was warned by so many people that once his challenge was over, you will go through a depression because you basically, your life’s been focused on this and all of a sudden it stopped. You’ve achieved it. You know, what do you do next? And apparently it happens a lot in the sporting arena with those that training for the Olympics, those that are training for, you know, there’s a void in their life and it’s the same in business, you know, they spent five, 10 years, they’ve been successful and it’s like,
32:51
Like now what? And so I think people almost need to know that and sort of factor for that. So for me, it was like, I had a big high and then we had another big high a week later, the royal wedding, and then it was like, okay, then all of a sudden it was nothing. So yeah, it’s interesting. I think celebrate those successes, but then obviously be mindful of the fact that, what is it you want when you achieve? You know, there’s a great.
33:17
It was a great video when you see someone who’s building a business. And then all of a sudden on the top of the mountain, they’re looking out like, well, what next? You know, where do I go now? So for me, I always say to people, be mindful once you get there, there may be an element of depression, there may be an element of you feeling there’s a bit of a void in your life, but feel that void. And that’s probably what I was doing when I finished that bike ride. And I was already looking at something to fill that void within 24 hours. Cause like, well, what next? You know, I can’t be stacked.
33:46
Why am I stopping for a day? But it’s natural for some people, not for all. For those who are driven and want to do good things. So for us, where we fill that void myself in Alain is always about giving back. That’s where we try to fill that void. Well, I think giving back is key. And then I also think that a lot of the leaders or CEOs that I know they’ll achieve this big thing
34:17
because they think that that thing, once they achieve it, that it’ll maybe fix these other things about themselves that are imperfect or maybe they’re not comfortable with. And it’s like, if, if you don’t have a great relationship with your kids or you’re with your wife, getting to whatever this number is on the piece of paper is not going to do that. I think that if we can understand, we can simultaneously in parallel, just like you with the death of divorce with your, with her, I mean,
34:44
You have to be able to have that transparency and that honesty and call it out when you see it. The same thing with our kids. If we don’t have that ability to do that, then all the money in the world doesn’t mean anything and all we have is a really big number to split when we get divorced. And now we could have been working on these things in tandem. We don’t have to sacrifice one for the other. The most important KPI for me for a leader is a relationship with their family. Because once that’s in order, we can build anything.
35:12
But if I’m working 16 hours a day on this thing to escape the capacity to not have to have a conversation, then what am I really doing? I’m just kind of kicking the can down the road. Yeah, true. Yeah. And again, we talked about dead or divorced on chapter 16. I’ve ended the bike ride. I mean, all of a sudden I’m away again. For four months I’m cycling pretty much. I mean, it’s like, so we got the yin and yang wrong again. My daughter would start crying when I got back if she ever saw me touch my bike before I’d be gone.
35:41
months. And it was like, so now what we’ve, you know, what we’ve done as a family is I will not leave the house unless it’s been signed off by everyone in the family. And that’s my wife and my kids. So last year when I flew out to Israel, October the 7th, we were in Disneyland, me and Alana. October the 8th, I landed in Tel Aviv. It had to get signed off by Alana and the kids, no one else, just Alana and the kids. And which is great for me because then
36:09
I know that when I am out the door, I am deployed somewhere, I have the full support of my family, rather than worrying about, you know, what’s Alana thinking and things like that. You know, it’s a great, so that’s a great thing we’ve learned going forward, probably from the Canadian embassy and the, and the bike ride. Cause we, we had, you know, we did the Canadian embassy, then we did the bike ride to try and balance that. And it went off balance again. It’s like, no, everyone has to stay balanced, but yeah, you’re right. It’s that relationship with your family is key.
36:36
Because if you know that they’re happy and they’re comfortable with what you’re doing, then you can focus 100% on the job in front of them. Absolutely. You can hit that door without hesitation. You’re not worried about, did I say the last thing that I wanted to them or do they know how much I love them? Yeah, exactly. That gives you that peace. I love that. And so when you’re facing some of these hardships, physically, emotionally, spiritually, there’s a lot of people that are facing hardships in their life right now. What is your internal dialogue? What keeps you moving forward?
37:05
whenever you’re facing these difficult things? What advice would you give to somebody that’s facing hardship? See, I’m very lucky that I have Alana. I know a lot of people don’t have someone else to bounce off. I have Alana, and so if I’m only turning up 20%, Alana’s turning up 80%. So I’m very lucky I have that. Also,
37:34
I sort of look at what is the problem in front of me? What is the hardship? Have we dealt with this before and what happened? But I genuinely believe about the universal net. I think if you’re a good person and you’re always giving back, then karma will look after you. One of the things that interests me about Alana, I used to be worried about money. I come from the military. I mean, we work.
38:02
So Alana deals all contracts, everything, you know, because the way I sort of explain it to people is that we, when we’re in the special forces or the military or whatever, you know, when you’re planning an operation in Afghanistan, in the three blackhawks, you need a UAV, spectre gunship, 40, no one gives you a price, a bottom price, so what about it? There’s no proposal, it’s automatically done. There’s no RFIs and things like that. So you come from a world where it’s automatically done for you, so you don’t have to worry.
38:31
so you can focus on your mission. So then leaving that environment to the corporate world. And I said to Lana, one of the things I said to Lana when I left, I said, oh, everyone looks after each other. You know, it’s like the military. She says, oh no, this is cut bro. And so Lana deals with all the money side things. But she, you know, one thing she taught me is money comes and goes. Money comes and goes. It’s relationships that, you know, you need to stay on. So.
38:58
So for me, yeah, I’m very fortunate. I just look at Alana and she sometimes looks at me and we’re almost like a mutual support. But I get back to your original question, not everyone has that. But I think wherever you’re going through, having learned more about the mental health environment and the things that, just speak to someone, just communicate. Because if you’re trying to boil up yourself, no one knows. And obviously we see now that the huge,
39:28
huge suicide rates and people laugh, but they were fine. As I okay, it’s probably because they didn’t get a chance to, as they say, you know, problem shares are problem art. You know, and that is very true. That’s a very true comment. Yeah. I love that your relationship with Alana, my wife and I, it’s similar. She’s been an entrepreneur for 20 years. So again, when I first started, it was similar to what you’re saying where you’re doing all these things and you’re doing all this stuff. And then once we got together, she was asking me about, well,
39:56
How does this coincide here and how does this dovetail with this? And in my mind, it was kind of like you were saying, it’s like, well, I’ve been asked to go speak here. I’m coaching here. That’s, that’s it. Right. And she’s like, well, there’s all this overlap that you could be doing. And there’s all these other areas that you could be serving people better. And once you showed it to me like that, because the better we can serve people, like you said, the money just sort of happens. Yeah. It’s after the fact, but if we’re doing it for the right reasons, there’s always, as you said, a more coordinated way we could do it.
40:25
as opposed to having the bird here or the landing points over here, we can get them close and now we make it easy so that we can execute in a straight line and get the mission accomplished much faster. Makes sense, yeah. It absolutely does. It does, yeah. But yeah, like I said, Alana, we understand, I don’t know the same relationship you have, we understand our strengths and our weaknesses. Absolutely. I mean, I tend to have the strength. No, Alana can’t.
40:51
cycle a bike 14,000 miles for me, it’s not a problem. But I can’t then execute a contract or an off. I’m very good at open doors. I’m the extrovert. I landed an introvert and slammed it down with a contract. I’ll open the door and she’ll close it. She’ll make sure that that’s secure. That’s it. My wife’s a photographer by trade and she’s the one that did my book cover. You know how it is with a book cover. They’re going to be like, okay, there’s all the things that we’re trying to throw at you.
41:21
And I had all these people bringing these things in and I was just like, this just feels very, it doesn’t feel very, yeah, it doesn’t feel very real. It feels kind of, you know, fake or plastic. And so she just gets on her computer and she says, this is what I see when I see you and your message. And she just took that exactly what you see there. She just said, this is you. It’s simple. It’s authentic. It’s no nonsense. And I was like, I love that. And she’s like, okay, well, there’s your book cover. And then she just took all that, all the extraneous BS out of it.
41:51
all the editing, all the people that are like rewriting and wanting to do different things. It’s like, just go out there, tell your story, give your message, and then the right people find you and follow you. And I love that’s what you’re doing with all of your work, between your speaking, your coaching, all the impact that you’re having in the world. Tell us about the toughest forces on earth and tell us about these incredible numbers that you told me from the beginning. Yeah, so I got approached, when was this now?
42:17
about over three years ago, I received a phone call. Um, so going backwards where they originated. So on the bite ride, Harry and I did a promo video together. So we thought if we do a promotion video together, give it as much exposure. So him and I were filming at Kensington palace and one of the young gills who was working for that, um, company at the time, production company was now working for the production company, which was now looking for special forces guys with toughest forces on earth. So she said, Oh, I remember.
42:46
gentleman we filmed. So she reached out to Alanis to look, we’re looking at doing a show. They had another show called Inside World’s Toughest Prisons, which is on its seventh season on Netflix. And so it was the same production company, British production company. And she said, do you mind if we put Dee’s name forward? Alanis said, yes, fine. And about a year later, she’s like, right, we’ve gone from 150 candidates in the UK to Dean. And which is strange, because at that point, I hadn’t done any TV. I’d just finished my first production that I did in Australia.
43:16
And I said, well, what’s the premise of the show? Because, you know, you had some big names in TV there from the military community and she said, Oh, you know, you look like you were the fist. I was asked, yeah. So what am I doing? Am I doing selection eight times or something? So in the end, my name went to Netflix and then Netflix kicked back and said, well, we were thinking more of an American. So we then ended up, uh, going to Dallas, doing a chemistry test with some American guys, you know, see how we interact.
43:46
And then I chose Ryan, who was the Navy SEAL guy of the four. And Ryan and I very similar background. He’s a SEAL, you know, I’m from special boat service, um, you know, similar age, you know, I’m a little bit older than him. Um, but we always had that mutual respect. I mean, the, the commissioner of it, don’t you ever seen Top Gear of you? Ever seen Top Gear? I have. Yeah. It was the same commissioner that did Top Gear and he said, it doesn’t work with two, we need a third guy. Right.
44:14
So right at 11th hour, just start filming. We then get introduced to Cameron, who did four years in the Rangers. And then he was a YouTuber. So very confident in front of the camera. So this is what I was talking about earlier, about the differences in these groups now joining the military. And he had like a nose ringing and I was like, well, that’s it, there’s a Popeye, is it? Or sort of joking. But.
44:42
very confident young guy. And at the time I still didn’t see how it was gonna work. But yeah, it was almost like that Top Gear concept. So yeah, we then started filming, you know, we went around the world. And like I said, it’s like Top Gear with guns, but we can’t call it Top Gun. And it was really interesting because I know that Netflix had been sort of criticized for some of their content being quite too far left.
45:09
And so to fly free middle-aged white men around the world with guns has almost centered the needle for Netflix, as I said. It was basically showcasing these special forces units around the world, you know, what’s unique about them, the environments that they train, geographically, where they’re placed and the threats to them. But it was a really good show. I thoroughly enjoyed it. You know, me and production were like that all the time because…
45:37
They were like, the last thing that the show run, I’d be like, remember guys, be funny. And I’d be like, what are we doing a comedy? But I always stuck to my guns and made sure that everything we did was professional, or at least from my side anyway, that was professional because, you know, then they were like, yeah, but the viewers wanted, I said, I don’t care about your 99.99% of viewers. I care about small community of guys who will be your biggest critics.
46:03
And if they like the show, then it’s a good show. And so I’m so glad we started, because you actually do see on the show the three very different personalities. Right. And it worked really well. But the numbers you were talking about, you know, for a season two, they’re like, we need to be hitting six million views in the first month. And they need to have watched 75% of the episodes. Well, they had 10 million in the first week. So it sort of smashed that.
46:29
And the amount of people out, we want to see season two, which is great. So, so we’re just now in the, in the, in a holding pattern, waiting to see what Netflix want to do next. I know that they manage you wise. They’ve had a, um, uh, restructure in their scripted, uh, new people taking the hot seat. And so once the dust settles, we’ll see what they, what they come back with. I know going back to inside the world’s toughest prisons, it was 18 months from season one before they even.
46:59
missions season two. So, but I know this time around, it won’t be as lengthy in making it once they make the decision, they’ll throw all their assets behind it. So, so I’m still staying fit just in case. I mean, you know, at 47 years old, I didn’t think I’d be doing the things that I was doing then. I was going to say seeing you guys dip into that, that cold ice water. Yeah. Yeah. Well, I, I did that in Norway, but you know, 20 years younger and I was an art, you know, military ski instructor.
47:30
It was good for me to show because it was good for Cameron, the young guy, because a lot of the stuff was new to him. He’d never even done it before in his life where, you know, for me, I’d been to every environment that we’ve done, I’d done everything we’ve done. So it was almost like, um, going back and just again, it was that old muscle memory that you still have it, you know what I mean? And so, and then that’s why I ended up going first in the war because they’re like, well, you’ve done this before. We’ve been instructor. And so, so for me, I always, we, I call it the non-emotional.
47:59
you go non-emotional. And the reason I was doing that wasn’t trying to keep on a brave face. I knew that Ryan and Cameron were nervous because they’d not done this before. And so they’re watching me and if they see fear in my face or worry, then it’s contagious for them. And so yeah, I just, I did it for that reason. I mean, poor Cameron, you know, he was maddened down after, but he was ill prior to that. And I remember saying to him, because I’ve done this numerous times, I said, I said, you don’t need to do this.
48:28
And he said, yeah, but I have to do it. And I, and I, and again, I get it why he did it, but that was, that was the, that was the finishing stroke for him. That was him off the, for the rest of that episode. Um, yeah. Yeah. Well, this is, this is how we learn, right? I mean, pain and discomfort are the best teachers. And like you said, it puts us in that place and you’re in this environment where we see a lot of people giving advice about all these things.
48:57
And so I’m going to ask you, what is the worst piece of advice that you hear continually repeated that people think is good when you and I know that it’s actually detrimental or just a bunch of bullocks? I mean, there’s a lot because I know there’s a lot of things you could probably say. I don’t like the one where pain is weakness leaving the body. Who came up with that? I don’t like that one.
49:26
I’ve heard some crackers over the years. One of the things I loved about the military is why I used to take the good things from instructors and my mentors, I mean, just leave the bad things. But yeah, those sort of things, which are almost, again, they’re plagiarized. No guy doesn’t even know what that means. Pain is weakness leaving the body. Who told you that? You’re an instructor 10 years before. And that’s why I used to upset me in the military is when you get instructors who would scream and shout and do these things and you’re like, well, why are you doing that? Because that’s what happened to me.
49:55
I was like, yeah, but let’s change it. Let’s change it. You know, I remember doing my, when I did my commando course at the age of 18, we didn’t learn anything, which is learn how to be cold and be fit. You know, I actually took nothing away from that. I learned my military skills when I went to my, the commando unit. But then when I went back three years later as an instructor, you know, we did everything completely different. The guys were going already with great military skill sets, but I never, I would never ask of them that I wouldn’t do myself.
50:25
And so I used to see instructors telling them to do 50 press ups and I’m like, come on in and I tell the instructors to come down and do it with them. And they didn’t like it. Yeah. But never ask them what you can’t do yourself. I love that. I think pain is weakness leaving the body. It may be an indication that we’re doing something wrong. If nothing else. If I’ve got my kid on it, why is there pain? You know, why is there pain? If it’s pain, there might be genuine, there’s an issue or you may, may, you know, you have, may have an,
50:55
correctly fitted Bergen or it’s not packed correctly. There’s a reason there’s, you know, pain is something, you know, there’s two types of pain. There’s the pain through muscle fatigue and energy, uh, you know, exercising them and there’s the pain because there’s an injury. Yeah. I think that it’s the wisdom of knowing which is which and being able to push through them for sure. And tell us about the blue rose foundation. Yeah. So, um,
51:23
So as I touched on, Eliana has worked a lot in the human trafficking area. She got awarded, I don’t know if you guys covered it on her podcast, she got awarded the MBE from King Charles 18 months ago. So she’s a member of the most excellent order of the British Empire for her services.
51:39
The vulnerable women and mental health. And then I was fortunate this year, I’ve just been awarded it for my services to sport and for humanitarian as well. So- Congratulations. So we’ve been awarded that for the work that we’ve done, which is great. But Alana also, she works in the nonprofit space. She’s a nonprofit consultant working with nonprofits. She helps other nonprofits collaborate. So she’s seen-
52:05
good and bad of nonprofits. Those that are doing it for the right reasons, you know, and those that are not, and then those that have an impact and those aren’t. And so it was just, we met a group of people and it was just the right time in our life that were like, well, why don’t we just do ourselves? We know what’s working. We know we have a great network behind the scenes of some amazing people who can have huge impact and why not just set up ourselves. And so once we made the decision, you know,
52:32
only eight weeks ago, you know, already some of the names and the donors that are coming in. Everyone was like, we’ve actually been waiting for you to do this for ages, Atlanta. We just wanted to know when you’re ready. And so, yeah, so we just, the birth of the Blue Roads Foundation, the Blue Roads Foundation, the name is human trafficking. It’s broken into three main areas. One is education. So on the educational side, when you talk about grooming online, you know, obviously you see the movie Taken and
53:01
and things like that. Everyone thinking that’s human trafficking, you’re getting snatched off the street. 99% of the grooming is done prior to that. No one’s getting manhandled. It’s all done online. And so Alana has a program we’re now pushing out, which is age specific for children. So it’s four to seven, eight to 11, all the way through to teenagers, to adults. And then we’re also doing a law enforcement package on human trafficking, the law enforcement, which we’re
53:31
throughout the US, we’re targeting the law enforcement. And this is, when we say target, this is free. We’re not charging. We designed the project and it’s at no cost. Law enforcement, judiciary, judges as well. So they know what the difference is. Because again, America’s like 50 countries. Each of them have their own different perceptions on what human trafficking is. So that’s the educational side of the organization, which will be huge.
54:01
Then we have the task force, which I’ll be leading, and that’ll be us working with law enforcement from different states, international law enforcement. And there’ll also be a quick reaction force element to that. So should there be another Israel incident, a Haiti earthquake, because people don’t realize actually these natural disasters and these man-made disasters breeding grounds for traffickers, you know, they prey upon the weak and these orphan children. And so we will be there already to sort of infiltrate and stop that.
54:31
And then the third element is the rehabilitation. You know, once they’re getting them back into society, you know, getting them work as well, and dealing with their own trauma as well through plant medicines and other ways of treatment as well. So yeah, it’s huge, yeah, the Blue Rose Foundation, and it’s already taken a lot of traction, which is obviously because of Alana, you know, Alana, because of the network that she’s had in this industry for so long.
55:01
really supportive of her, which is great. Yeah, she’s amazing. And she literally wrote the book on how to do things for nonprofits. One of the nonprofits that I work with is called the here in the United States, it’s called Stop Human Trafficking Coalition of Central Missouri. And so when I do like anything to raise money for them, when I do Goggins four by four by 48 challenge, or when I’m speaking, that helped me understand a lot more about, like you said, with trafficking.
55:31
I thought it was the same thing where it’s like, oh, they just kind of grab people. But if you look at again, the grooming component, if you look at even in the United States, there are 25 different kinds of human trafficking. Like there are some people that are forced into like, if you’re buying stuff that’s inexpensive from another country, the chances are it’s being made by a child that’s sleeping under their sewing machine for four hours and then working 20 hours at a time, and they’re not given this opportunity to have a childhood to actually do anything. And
56:01
It’s sad to see those things, but to your point also, I’ve worked with a lot of nonprofits and with a nonprofit that actually understands how to be almost surgical with what they’re doing, how to be efficient with it. There’s nothing worse than giving a dollar to a nonprofit and 99 cents of it going to that and then one cent going to the actual source of what you think you’re giving it to. So your experience, Alana’s experience, Alana’s experience with all these things
56:31
she’s uniquely qualified to turn it into this thing that can actually make the most impact with the money and with the connections, the intelligence that she has, the ability to do this, that’s what creates the impact because every nonprofit that I know needs money and most of the people that are working there are doing it because it is so near and dear to their heart, but yet they may not have those skillsets to do it in a way that creates the most impact. So I love that you guys are working on this. No, no, no, I met many groups who wanna get back and they just don’t know where to start.
57:00
So it’s almost like we can guide them on that where they have maximum impact. Because like you said, not all every sense goes towards. I understand there’s operational. Of course. I get that completely. But interesting enough, you know, what Atlanta’s bringing as well is not from outside US to the US as well. We’re looking at introducing a bill in the US as well on anti-grooming. We’re doing an anti-grooming campaign. Atlanta helped set up the Modern Slavery Act, which got passed through government in the UK, which meant every
57:29
which is something you touched on really with corporations that they don’t know their supply chain and what they’re doing at the bottom end when it comes to slavery. So with the modern slavery act, if you abide by that as well. So there’s those things that she’s already done that she can now bring knowledge-wise to the US as well. Yeah, I love that. I think it’s so important. And I think that the more people understand this message and see how far reaching it is, the more they’ll understand that
57:57
it’ll help them make informed decisions on what they’re doing. It’ll help them understand that just like you said, when there’s some sort of natural disaster, that there are a lot of people that are going to be displaced. There’s going to be a lot of people that don’t understand how that works. So once we start to see how it happens and how widespread it is. It keeps us from being, you know, party to it, unawarely. So, yeah. And the great thing about this, this.
58:25
the blue rose as well and then the message in it, you know, it doesn’t matter where you sit politically, you know, everyone wants to end human trafficking, especially child trafficking. It’s not like another cause where, you know, some people might be pro-environment and global warming and some others, you know, this, I don’t know anyone who said, well, no, I don’t want to get behind this and support this. So that’s the great thing about this. Everyone seems to be, one thing, probably one of the only things.
58:51
people are mutually agreeing on it in the current days, that is, they want to end human trafficking. And for your listeners, I don’t think they realize at the moment, slavery is at its worst. It has ever been in humankind, 45 million slaves. They just don’t know what they’re looking for or what to look out for. So if we can, education-wise, our aim is almost coming in from the two ends. Everyone sees the sexy side of the…
59:16
the task force and things like that. But if we can actually do the education size and it limits how many people that need and then rescue it. So we’re sort of two pronged approach. Yeah, and that’s how we get there. I love it. So now you’re actually accepting more clientele for coaching, for leadership coaching, for mindset coaching. Where can we go to do that? Where can we go to learn more about you and the Blue Rose Foundation and everything that you have going?
59:42
Yeah, so I appreciate you mentioning it. We’re now at the next evolution in my life. You know, my time in the military, the special forces was one of those evolutions. You know, I took my knowledge and skillsets from there and applied it in private security business with Alana and obviously the world records. And no, I’m not getting younger, 47 years old. And so for me, I’m in that next evolution in my life where I wanna be able to share and showcase through coaching, whether it’s.
01:00:10
sporting groups, whether it’s individuals, about my lifestyle coaching and my mindset, you know, where it’s worked for me and be able to sort of help them as they now step forward on their path. You know, I wish someone had told me, don’t step on that stone, step on that stone, you know, that one will fall through. So, you know, for me, it’s all about giving back. And so for me, I’ve had a great story, I’ve had a great life, but I don’t want it to then be wasted.
01:00:36
when I go, I want to be able to at least share that information. I’ve always enjoyed, even my time in the ministry, I loved being an instructor, I loved coaching, I loved seeing people’s growth. And so, yeah, but you can get me through my website, which is DeanStot.com. And you can see obviously some of the new projects that we’ll be launching on there as well. Absolutely, and everyone, I absolutely recommend reaching out to him. Of all the people that are out there that are doing any sort of coaching.
01:01:04
You want somebody who actually knows of which they speak. They’ve actually walked the walk. And just like you’re saying, the beauty of coaching of teaching is when one teaches to learn, so it gives us the ability to learn as we’re coaching. And now we’re able to pass that on. And now it just becomes, as you said, this flow, this river that keeps moving and it’s something that serves everyone. So I love it. Every day is a school day. That’s what I tell a lot. Even me, I’m learning every day. Absolutely. Well, thank you so much for taking the time. I appreciate you, my friend.
01:01:33
Thank you so much, Marcus. Everyone, if you liked anything that we’ve talked about, go to DeanStodd.com, support what he’s doing, check out his wife, Alana’s work. I highly recommend all of them. Thank you for listening to this episode of Acta Non Verba.
