Mike Gnoffo on Exray Clothing’s Origin, the Entrepreneurial Journey, and the power of service to others

July 31, 2024

In this episode Mike Gnoffo, a Marine Combat Veteran and entrepreneur discusses balancing military service and business, launching his custom apparel brand Exray, and the importance of actions over words. Mike shares his experiences from failing out of the University of Delaware to starting a business that supports military and first responders with custom U.S.-made gear. They delve into the value of adversity, finding fulfillment, and creating a structure for success. This episode showcases the blend of discipline and innovation required to navigate both military and entrepreneurial landscapes.

Episode Highlights:

09:55 The Importance of Structure and Freedom in Business

29:02 Advice for Aspiring Entrepreneurs

33:42 Discovering Your True Self

34:48 Balancing Passion and Profit

37:25 The Importance of Pricing Strategy

39:49 Made in the USA: The Value of Local Production

49:16 Building a Community Through Apparel

54:50 Supporting the Military and First Responders

Mike Gnoffo is the founder and CEO of Exray, you can learn more here: exray.cc

Episode Details

Mike Gnoffo on Exray Clothing’s Origin, the Entrepreneurial Journey, and the power of service to others
Episode Number: 211

About the Host

Marcus Aurelius Anderson

Mindset Coach, Author, International Keynote Speaker

Web Design

Nulla rutrum, mauris sit amet efficitur vulputate, metus eros pellentesque magna.

Morbi quis neque a lorem vestibulum placerat ut at eros. Duis fermentum, risus id vehicula placerat, diam risus cursus nulla, nec tincidunt quam lacus ac purus. Vestibulum et consequat odio. Praesent vitae mauris maximus eros semper imperdiet vel nec sem. In ut aliquet mauris. Suspendisse fermentum turpis felis, ut interdum velit cursus non. Morbi at interdum nisl, quis laoreet erat. Vivamus mi arcu, vestibulum vel lobortis tristique, commodo vel nisi. Vivamus quis turpis a odio tempor mattis a sit.

Branding

Nulla rutrum, mauris sit amet efficitur vulputate, metus eros pellentesque magna.

Morbi quis neque a lorem vestibulum placerat ut at eros. Duis fermentum, risus id vehicula placerat, diam risus cursus nulla, nec tincidunt quam lacus ac purus. Vestibulum et consequat odio. Praesent vitae mauris maximus eros semper imperdiet vel nec sem. In ut aliquet mauris. Suspendisse fermentum turpis felis, ut interdum velit cursus non. Morbi at interdum nisl, quis laoreet erat. Vivamus mi arcu, vestibulum vel lobortis tristique, commodo vel nisi. Vivamus quis turpis a odio tempor mattis a sit.

Marketing

Nulla rutrum, mauris sit amet efficitur vulputate, metus eros pellentesque magna.

Morbi quis neque a lorem vestibulum placerat ut at eros. Duis fermentum, risus id vehicula placerat, diam risus cursus nulla, nec tincidunt quam lacus ac purus. Vestibulum et consequat odio. Praesent vitae mauris maximus eros semper imperdiet vel nec sem. In ut aliquet mauris. Suspendisse fermentum turpis felis, ut interdum velit cursus non. Morbi at interdum nisl, quis laoreet erat. Vivamus mi arcu, vestibulum vel lobortis tristique, commodo vel nisi. Vivamus quis turpis a odio tempor mattis a sit.